Overview

As one of Razer’s first live-action/CG hybrid campaigns, this piece was both a case study and a bold proof of concept — a collaboration between Parallax Collective and Masonry Studios that pushed the limits of what branded storytelling could look like in the gaming space.

Shot with a dark, cinematic edge, the live-action sequences tap into the emotion and focus of elite gameplay — fast hands, sharp reflexes, a near-ritualistic pursuit of control. These moments are seamlessly fused with stylised CGI from Masonry Studios, spotlighting the engineering precision and tech core of the Huntsman V3 Pro.

We treated the keyboard not just as hardware, but as an extension of the player’s instincts — responsive, exacting, and built for competitive dominance. Every frame was designed to reflect the same craftsmanship and innovation Razer brings to its performance tech.